Walmart Launches First-Ever Incubator for Retail Innovation

Posted on by Chief Marketer Staff

Walmart has launched its first-ever innovation incubator, dubbed Blue Labs, with the goal of developing experiential technology, retail innovation and collaboration with startups. CM sister pub Event Marketer spoke with the think tank’s creator, Head of Innovation at Walmart Canada Lee Jeyes, about the unveiling at its 2022 Collision conference in Toronto, the role Blue Labs plays in Walmart Canada’s ecosystem, the brand’s broader retail strategy, and more.

Photo credit: Carlos Osorio/Collision

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!