Search Results for: loyalty

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

Lisa Kahn, director of global experiential marketing and partnerships at American Express,
takes us behind the scenes at the American Express Experience.

Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty.

Birchbox will set up in-store experiences in an initial 11 test locations
rolling out this December through early 2019.

McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes.

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.

Sounds like a great idea, but when too many people lined up to
get tattooed, Domino’s pulled the plug.

The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.