Search Results for: influencers

You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment?

Lonely Whale has a new campaign it hopes will start a movement that empowers
consumers to choose sustainable alternatives to single-use plastic water bottles.

Michelob ULTRA is out with a contest that awards bibs to
spur ploggers to run in the NYC Marathon this fall.

For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.

Armed with a tiny budget, Aloha CMO Alexandra Stankiewicz, is
reinventing the brand—and marketing too.

Micro-influencers may have smaller audiences, but they deliver big results when it
comes to impacting consumer decisions, according to a new survey.

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers.

While still a new frontier, influencer marketing has quickly become an big
part of a hypercasual game marketer’s acquisition strategy.

Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes.