Search Results for: data

Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.

Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles.

AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.”

Competition has never been fiercer as consumers are now just as likely to
choose a new product or category as they are a direct competitor.

Prime Day—Amazon’s midsummer, 48-hour version of Cyber Monday—was projected
to bring in $5.8 billion. Here’s 3 ways it is changing the ecommerce game.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant.
What does the trend of consumers selling access to data mean for marketers?

Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it?

B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.