Search Results for: data

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.

Three ways brands can implement technology to help streamline and control the customer experience.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

New and overlooked social media features for B2B marketers to consider.

Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.