Search Results for: data
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Digital
The 10 Most-Read Chief Marketer Stories of 2020
A look at the most-read CM stories of the year.
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Data & Analytics
Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
Marketers’ privacy-focused pain points in 2021 along with potential next steps to minimize their negative impact.
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Acquisition
How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend
Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.
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Data & Analytics
Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
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Acquisition
Wyclef Jean Partners With Google on Campaign to Support Black-Owned Businesses
Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.
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Data & Analytics
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
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Video Marketing
Discovery Strategy Behind Upcoming DTC Streaming Product
Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.
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Acquisition
Brands Fall Short of Adequate Omnichannel Experience During Pandemic
The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.
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Acquisition
Spotify Acquires Podcast Monetization and Publishing Platform Megaphone
Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.
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Acquisition
Gartner Research: 60 Percent of Martech Leaders Expect Budget Cuts
Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.
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