Search Results for: data
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The Changing Role of the CMO
The role of the chief marketing officer is rapidly evolving, as numerous factors like customer experience (CX), digital technology, data and artificial intelligence influence both day-to-day and long-term marketing strategies.
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Next-Gen Customer Experience
No matter what vertical you play in, relevant customer experiences are key to being a B2B marketing leader. Sales–and retention rates–skyrocket when CX is exemplary.
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Marketing Attribution: Smarter Ways to Follow the Money
In today’s marketing world, driving business growth is job one. But pulling together the data and measuring success across all channels and touchpoints is tricky business.
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Loyalty Marketing In The Data-Driven Era
This special report takes a deep dive into the loyalty marketing discipline and provides smart strategies and contemporary best practices that inspire deep emotional connections between brands and customers.
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Improving Online Engagement–New Special Report
Every brand wants to create better customer experiences, and customers crave more personalized engagement.
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How to Leverage The Power of Personalization to Show Your Audience You Understand What They Really Need
If done right, personalization is a powerful tool for marketers. How can you avoid the “creep” factor and connect with your audience in a meaningful way?
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Bridging the Gap: Interview with Nick Mason on Next-Gen Content Strategies
Most marketing content falls short when it comes to generating actionable insights for the sales team. In this piece, Nick Mason, Founder and CEO of content software company Turtl, shares his personal insights on an all-new research study, showing us how to leverage next-gen content and data strategies to bridge the divide between marketing and sales teams.
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2019 Data Benchmark Study: Historic Survey of 650 Marketers
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing–from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
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Acquisition
How Marketers Can Approach the Rise in Facebook Advertising Costs
How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.
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Data & Analytics
McKinsey & Company Report: Omnichannel Is the Way Forward for B2B
If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.
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