Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown.

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here's some takeaways from how The 3% Conference did just that.

Chief Business Marketer   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2017 Top Legal Issues Facing Marketers in 2017 Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown. More… SPONSORED BY: Powering Past…

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

Chief Marketer Tech Talk   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 24, 2017 Engaging Millennials With Agile Digital Ecosystems Consumer financial services companies are taking advantage of the latest martech innovations  to serve their most elusive market, millennials, providing them with relevant content when and where…

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 20, 2017 2017 Influencer Marketing Changes to Be Aware Of To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.…

The road to B2B sales rarely—if ever—has just one stop. Prospects connect with brands at multiple touchpoints along the way before hopefully ending their journey at the point of conversion.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 19, 2017 There’s Room for Improvement in B2B Retention: Survey Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report. More… SPONSORED BY: Accelerate Your Pipeline Success…

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here's why the depreciation of the cookie might continue.