Q&As

SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers.

Want to keep your best employees happy? As the possibility of recession draws
nearer, keep these three marketing employment trends in mind.

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers.

For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand.

What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.

B2B marketers need to focus less on themselves, and more on creating a
dialogue with website content, according to a new report from Forrester.

A gamified quest was the perfect way for Johnson & Johnson Vision
to introduce a new contact lenses technology to physicians.

Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement.

Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign
in market under a creative platform that inspires women to own or reject negative labels.