Social Media & SEO Archives

Media Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche Storytelling

It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message.

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Digital & Technology

AI-Powered Answer Engines: Five Ways to Proactively Manage Reputation

An Institute for Public Relations Webinar last week, titled “Al-Powered Answer Engines: Shifts in Digital Reputation Building,” panelists outlined five ways in which marketing and communications professionals can proactively manage digital brand reputation amid the shift brought about by AI-powered answer engines.

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Crisis Management

How to Handle an Influencer-Born Crisis

PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.

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Social Media & SEO

Why Finding Your Niche Is the Key to Successful Executive Linkfluence

While many LinkedIn executive profiles fall short by losing focus and posting too frequently without a clear purpose, nearly every top voice or executive who has built meaningful “linkfluence” on LinkedIn has remained disciplined and committed to a niche strategy. Here are four key questions your communications team should consider with each executive post.

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Social Media & SEO

Handling the PR Fallout From Social Media Algorithm Changes

The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond the control of marketing and PR practitioners and entirely under the control of social networks. One of these challenges is the social media algorithm and its changes over time. These algorithms impact the effectiveness of content, and any change in them can stagnate the impact of PR and brand campaigns. Here’s how PR pros can shift with the algorithm changes and stay ahead of the game.

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Digital & Technology

Maximizing PR Impact While on a Budget

Whether you’re an agency PR pro representing a client or an in-house communicator, you know PR is crucial for the visibility and success of any business. But in this economy, many businesses are struggling to afford the full-scale PR programs they once had

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Branding/Marketing

PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release

This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.

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Crisis Management

Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident

California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.

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Media Relations

Look What You Made Her Do: Swift’s Endorsement Yields PR Lessons

Taylor Swift’s media savvy never ceases to amaze even the most seasoned PR professionals. Many communicators had something to say about her presidential endorsement and how she delivered it.

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Conversations

Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign

Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.