Social Media & SEO Archives

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.

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Social

Consumer App and Online Usage: TikTok, Facebook, Threads, Search

TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions.

Digital & Technology

The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities

The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.

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Digital & Technology

PR Roundup: Economic Blackout, AI Improving, Oscars on Social

This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.

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Social

Social, BNPL Apps Rival Search Engines for Product Discovery

Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.”

Digital & Technology

5 PR Tips for Using Bluesky and RedNote

Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.

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Campaigns

Aspercreme CMO on Myth-Busting ‘Act Your Age’ Campaign Targeting Boomers

“Act your age” is an admonishment typically leveled at kids. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

AI

How to Optimize Early-Stage LLM Search for B2B SEO

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. Here are key insights into how B2B brands can optimize their content to appear in AI-generated results.

Branding/Marketing

PR Roundup: The News and Employee Wellness, Waffle House’s Announcement, Super Bowl Trends

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

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Branding/Marketing

PR Roundup: Dimon’s Gaffe, Distrusting Meta, How to Do Trend Reports

This PR Roundup looks at JP Morgan Chase CEO Jamie Dimon’s flip flop on tariffs heard around the world, Meta’s Instagram follow/unfollow crisis, and how to get the right attention from trend and insights reports.

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