Q&As
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Social
Pinterest Unveils New Ecommerce Tools for Brands
What marketers need to know about Pinterest’s new ecommerce features for brands.
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Data & Analytics
The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
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Digital
Content Moderation Challenges Amid the War in Ukraine
Read how industry experts are evaluating the conflict through the lens of digital advertising.
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Digital
IBM’s Marketing VP Dishes on Its First Major Brand Campaign in a Decade
We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.
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Data & Analytics
How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
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Engagement
How B2B Marketers Are Converting Virtual Events Into IRL Experiences
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
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Engagement
Holiday Marketing: Six Valentine’s Day Brand Experiences
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
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MarTech
Three Ways Programmatic Advertising Could Evolve in 2022
The effects of programmatic advertising’s accelerated growth during the pandemic.
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Digital
Marketing in the Metaverse: Brand-Owned Virtual Worlds from Timberland, BMW and SK-II
The latest virtual worlds that brands are developing to engage consumers in the metaverse.
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Technology
Brands on Fire: BlackBerry CMO on Pivot From Mobile Phones to B2B Cybersecurity
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
