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Consumer Marketing

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Seven Brands Present Insights on Contingency Planning in Event Marketing

Seven Brands Present Insights on Contingency Planning in Event Marketing

Posted on May 20, 2022 by Chief Marketer Staff

The era of pandemic-fueled event postponements has had one particularly positive byproduct: stronger contingency plans. Event Marketer reviews tips and insights on preparing and pivoting experiences, offered up by marketers leading teams at the likes of Dell, Sleep Number and HBO Max and more.

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