2022 Upfront Themes: Streaming Video, Film Content and Live Sports

Posted on by Chief Marketer Staff

Networks and broadcasters pulled out all the stops to showcase new content to marketers at the upfronts this week in hopes of luring in ad dollars. But the star of the show this year was streaming video rather than linear programming. AdExchanger looks at the key themes presented to media buyers, including alternative currencies, film content and the enduring appeal of live sports.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST COMING SOON

CM 200

 

Click here to to view the 2022 winners!