Q&As
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Engagement
IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event
IBM’s flagship conference has new formats, immersive activations and concise content.
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Data & Analytics
Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
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Engagement
Key Insights From the 2023 Experiential Marketing Summit
A recap of this year’s Experiential Marketing Summit.
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Engagement
Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
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Digital
How Car Sharing Company Turo Uses Personalization Tools for its App Experience
What the company has learned about consumer behavior on digital platforms.
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Data & Analytics
Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
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Events
How Paramount+ Recreated the Frosty Palace Diner From ‘Grease’ to Promote Its New Series
Paramount+ and media partner POPSUGAR marketed the streamer’s original musical series to both newcomers and superfans.
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Mobile
Three Ways to Drive More ROI From Your Mobile Experience
Key steps to improve mobile product discovery along the customer journey.
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Data Driven ROI
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
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Technology
Marketers on Fire: Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global’s POSSIBLE conference in April.
