With back-to-school season in full swing, retail brands face a daunting challenge: standing out amongst competitors, who are also courting customers in major ecommerce marketplaces, retailer apps and in-store promotions. Providing a consistent customer experience across each channel where your brand shows up can be a game changer. An article in Multichannel Merchant reviews elements of a robust omnichannel retail strategy, from product bundling to predictive analysis to product availability monitoring.
(photo credit: Kimberly Farmer on Unsplash)
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