Duolingo Taps Organic Marketing Tactics, Media Strategy and Social Investment for Success
Language-learning app Duolingo acquires approximately 80 percent of its users organically, through word-of-mouth marketing. But targeted paid acquisition helps to spur that growth, and partnerships and piggybacking on pop culture moments have proven useful tactics as well. In an executive Q&A, AdExchanger explores the brand’s media strategy, social investment, measurement approach, and more.
