Resy CMO on Leveraging Search Intent to Inform its Editorial Strategy

Posted on by Chief Marketer Staff

Restaurant reservation platform Resy uses search intent to curate editorial content, segment users based on interests and onboard new restaurants to the service. An article in AdExchanger covers a chat with Hannah Kelly, the CMO of the American Express-owned brand, about the company’s digital marketing strategy, what channels are working best and campaign measurement.

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