Search Results for: influencers

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app.

Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar.

Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.

After a decade of success with its “Love” slogan, Subaru is betting
on a new slogan to capture the attention of Gen X.

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.