Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

The 2016 PRO Awards offer winners a host of unique benefits, the least of which is to skyrocket your career to new heights. Here are the top three.

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Marketers often overlook college students. They associate these young consumers with out-of-control spring breaks, slim wallets and a lack of brand loyalty. Many marketers wait to reach out until students graduate and have jobs and families. That may be a mistake.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 26, 2016 Wearable Technology Is the New Marketing Battleground Most marketers don't have a strategy in place to leverage wearable tech—and that's no surprise given how long it took many to catch up to the rise…

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Here’s four resolutions marketers should consider to achieve their 2016 goals.