Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.

The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 10, 2015 Big Data: The Secret Weapon Behind Loyalty Programs The true driver behind a successful loyalty program is Big Data—the detailed information captured on consumers via an array of interactions across channels. More… SPONSORED BY: The…

At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 11, 2015 Tips to Use Education as a Marketing Tool Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 4, 2015 4 Advantages to Storytelling Marketing Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling. More…   SPONSORED BY: The…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 3, 2015 Engaging Channel Partners to Drive Revenue: 3 Tips You can’t expect disengaged channel partners to actively promote your brand. Here's 3 tips to get them on your side and help boost revenue for everyone. More……

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2015 Why Healthcare Marketing Needs to Catch Up Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could. Learn why healthcare marketers need to get more innovative or risk losing marketshare. More… SPONSORED BY: Connect with 863,000+ Affluent Subscribers with Forbes…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 1, 2015 The Power of Influencers Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture…

Here are eight trends for 2016 to put your money on.