Integrated Marketing

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  Acquisition

  Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms

  Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.

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  Acquisition

  How Wyndham is Uniting All of Its Hotels Under One Brand

  Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
  campaign that pulled 20 brands under one cohesive umbrella.

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  Acquisition

  Lay’s Mission To Spread Smiles Across America

  Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
  the Smile with Lay’s campaign and activating its partnership with Operation Smile.

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  Acquisition

  Why Email and Social Campaigns Should be Integrated

  Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.