Search Results for: influencer marketing

Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority.

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app.

Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar.