There are 10 important qualities that must be in place before your content can go viral.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 20, 2016 American Airlines Shows Off it Chicago Cubs Fandom America Airlines has a full-on campaign to make sure people are aware of its sponsorship of the Chicago Cubs. More…   SPONSORED BY: Video: Pain Points…

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 19, 2016 What’s Killing Your ABM Strategy and How to Fight Back Falling into traditional, lead-focused marketing and sales tactics is easy, but it’s important to remember ABM is the antithesis of classic lead gen programs. How do you fight the temptation to revert to the…

Ken Danieli, the principal of Danieli Consulting, opines on how differently Trump's and Clinton's marketing strategies have shaped the polls.

A new study from Yahoo, 3rd-Generation U.S. Hispanics: Perception vs. Reality, can help marketers better understand how to communicate with and message this group.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 5, 2016 DD Perks Teams Dunkin’ Donuts and New England Patriots Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences Contact: Danielle Zaborski 914.368.1090 Millennials…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 27, 2016 3 Ways to Feed the Relentless Content Creation Beast If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage. More…   SPONSORED BY:…

New audiences and instant trust are among the benefits of influencer marketing.

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

Whether we want to admit it or not, our B2B buying decisions have an association with our personal desires. The reasons we choose one option over another tie back to personal needs and consequences.