Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 24, 2016 7 Traits of Outstanding B2B Marketers At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel B2B marketers. More… SPONSORED BY: Expand Your Reach & Increase Your Revenue with New Pig’s Buyers For more info contact Mike…
Experiential marketing plays a growing role for marketers looking to directly engage with consumers and encourage them to participate in the brand. In fact, more than half of marketers (51%) plan to invest more in experiential content this year.
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 19, 2016 McDonald’s Puts Activity Trackers in Happy Meals McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items. More… SPONSORED BY: Sweeps Win Big in Digital Five…
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.
Try these four musts to improve ROI with influencer marketing.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 2, 2016 New Health & Wellness Influencer Network Brings Greater Reach to Marketers A new company, Wellness Amplified, offers a new opportunity for marketers to reach both digital and in-person credentialed health & wellness influencers with hundreds…
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2016 Using Micro-Influencers to Create Word of Mouth Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers. More… SPONSORED BY: Now Gain Access to Professionals with Purchasing Authority | ACCO Contact Mike…