New on-premise satellite system is a Big Fat deal.Big Fat, Inc. is getting into the TV business.The New York City-based company, home to the promotions

Marketers often overlook America's war veterans. But their attention could be worth fighting for.Last year, Kodak and Wal-Mart hit upon a national co-marketing

A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters

Reflect.com offers customized cosmetics It used to be if a woman didn't like the shade of lipstick she'd bought, her only options were to buy a different

Nat Ross never wavered in his support of DM education and social justice It's funny, but I've never really thought of Nat Ross - who died at age 96 on

BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party

MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links

IBM is generating billions every year through its e-commerce business, but the road to riches was a rocky one, Pete Martinez, e-business strategy executive

Marketing as traditional direct marketers knew it is dead, thanks to the disruptive power of the Internet. Of course, says Jerry Shereshewsky of Yahoo!,

The Federation of European Direct Marketing (FEDMA) has released a "Code of Conduct for Electronic Commerce" aimed at shoring up trust between consumers