Search Results for: influencers
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Acquisition
Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
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Acquisition
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
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Acquisition
Activision Blizzard Media Talks Advertising to Gaming and Esports Audiences
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
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Demand Gen
WhistlePig Whiskey and Spirits Community Flaviar Create Interactive Sampling Event
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.
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Digital
Optimal Social Media Engagement Times For Marketers Amid COVID-19
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
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Social
NFL Draft Partners With FaZe Clan on First Esports Clothing Collab
The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
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Digital
Five Trends in Video Creative on YouTube in New COVID-19 Normal
Five trends in video creative popping right now on YouTube.
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Acquisition
Brands Turn to Influencer Marketing and Repackaged Content During Pandemic
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
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Acquisition
Adobe Summit: Six Digital Marketing Trends Impacting Business in 2020
Marketing trends influencing business in 2020 according to executives at Persado and Adobe.
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Cynsiders
The Cast of Lifetime’s Clark Sisters Biopic on Why the New Film Is Right on Time
By Cathy Applefeld Olson The story of the Clark Sisters—the highest-selling female gospel group in history who are credited with bringing gospel to the mainstream—and their trailblazing matriarch Mattie Moss Clark gets its due Saturday, April 11 when Lifetime premieres original biopic The Clark Sisters: First Ladies of Gospel. Exec-produced by Holly Davis […]