Search Results for: influencers

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

A growing number of brands have paused advertising spend on Facebook at least for the month July in support of the #StopHateForProfit campaign.

With Univision’s Upfront presentation set for Tuesday, June 16, Steve Mandala, President of Advertising Sales and Marketing for Univision Communications, shares insights on how Univision has weathered the 2020 storm, and its sunny expectations moving forward. What impact has the pandemic had on Univision’s Upfront season?  We understand that there has been trepidation, especially early […]

by Kim Davis / NHL senior executive VP of social impact, growth initiatives, legislative affairs Regardless of who wins the Stanley Cup, and when and where it is awarded, the 2019-20 NHL season will forever be remembered for an awakening of the collective consciousness of the hockey community and communities across the world to issues […]

A conversation with e.l.f. Cosmetics’ CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.

Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies

Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.

How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.

Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.