Beverage Marketing

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  Acquisition

  How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic

  Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

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  Acquisition

  Dew & KFC Pitch Exclusive Beverage—and a New Pitchman

  A major co-branded campaign is underway for this new product launch,
  Sweet Lightning, a throwback to southern times.