Search Results For: content marketing
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Acquisition
Four Content Trends for Marketing Pros in 2020
Crafting engaging content through brand communications will remain top of mind for marketers this year.
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Acquisition
INFOGRAPHIC: Five Insights From the 2020 Chief Marketer B2B Marketing Outlook
How B2B marketers are generating leads with the highest ROI.
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CM Weekly 1.5.20
CM Weekly January 5, 2020 Happy New Year! Have you caved on any of your resolutions yet? We’re still going strong, but check back with us in February. Forget list fatigue. We’ve got a mean case of “best of” fatigue. That said, we’d be remiss not to contribute to the conversation. (Ours is, of course, […]
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Acquisition
How to Effectively Use Marketing Content in the Mid-Funnel
Tips for creating mid-funnel marketing content that drives conversions.
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Engagement
The 10 Best Promotional Marketing Ideas of 2019
Take a look at our pick of the 10 best promotional campaign ideas of the year.
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Digital
Four Ways B2B Marketers Can Deliver a Positive User Experience
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
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Acquisition
What Marketers Need to Know About Information Technology Decision-Makers
Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.
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CM Weekly 12.22.19
CM Weekly December 22, 2019 Got your ugly sweater for the holiday season? We do! Holiday spirit at its best, we say. For the superfans out there, we’ll show you a wall of ’em. Read about 15 branded experiences this holiday season, from a wall of ugly sweaters to giant snow globes to wellness retreats. […]
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Acquisition
What Brand Marketers Should Teach Influencers About FTC Compliance
The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.
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Data & Analytics
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.