You Beta, You Beta, You Bet
A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers
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Making the Web Work for You
Have fun and build your own Sabaru online," invites the copy at the car company's Web site, www.subaru.com. Car shoppers can select color schemes inside
SIMPLY Irresistible
1. Send 'Em One White Sock Too often, "we want you back" appeals are boring.But they don't have to be. Take a look at what the marketing managers at Ansett
DIRECTNEWSLINE
DM Deals Hit $38 Billion in '97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38