Search Results for: content marketing

On the newest season of Netflix’s social media reality show The Circle, the hosts surprised contestants with the appearance of an AI persona, Max. Since the meteoric rise of generative AI, some have wondered whether their jobs were at risk. Is this a reality that ad ops and rev op professionals should consider for the near future?

  Tuesday April 30, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. MEDIA RIGHTS NBCUniversal is planning to make a bid in the neighborhood of $2.5 billion per year for a package of NBA games that had been held by TNT, reports The Wall Street Journal. The exclusive negotiating […]

The National Association of Mortgage Brokers has partnered with Roomvu to offer its member brokers access to tools for content creation, social media posting, and newsletter distribution with the goal of raising brokers’ online visibility. “We’re committed to delivering exceptional value to NAMB members, enhancing their digital marketing capabilities, and contributing to the industry’s overall growth and […]

With purchase cycles spanning weeks and customers encountering hundreds of auto ads, it can be difficult to differentiate yourself from the competition. Add the slow demise of 3rd-party cookies, and it’s never been harder to get your ad in front of your target customer. CTV is helping fill the void.

The ad industry’s transition from third-party to first-party data infrastructure is the most significant change in digital history. Companies across the ecosystem need to invest in transformation to evolve and retool their business, infrastructure and capabilities.  There are two paths to transformation. Both rely on the corporate accounting definition of the word: making a one-time, […]

Esty CEO Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.

Three ways to identify an advocate—rather than an influencer—for your brand.

As the saying goes, ‘With great popularity comes great scrutiny.’ The House’s sudden decision to ban TikTok in March, which caught TikTok executives off guard, is a testament to this. The strained relationship between our government and the ByteDance-owned company, exemplified by CEO Shou Zi Chew’s contentious court appearance with Senator Tom Cotton, further adds to the drama. 

Setting the tone for the second day of the Experiential Marketing Summit (EMS) during breakfast on April 25, dj Aaron Smalls played upbeat hits and quizzed attendees with pop culture trivia. Then, Jessica Heasley, group editor and publisher of Event Marketer, had the audience giggling at a funny, but relatable, AI-generated experiment, showing AI’s depiction […]

President Joe Biden signed a bill into law that will ban TikTok from US app stores unless its Chinese parent company, ByteDance, sells the platform within a year. We asked the experts what marketers and media buyers should do to prepare for the possible ban.