SAP is a B2B pure play, but changing buying patterns have led the company to adapt B2C marketing practices to connect with decision makers.

CM Weekly July 7, 2019 Holidays are about enjoying time with family and friends. That’s appropriate, because this week, we’re all about the experience. English actor Clive Owen is the face of SAP’s new campaign, which uses everything from puppies to cramped airline seats to showcase the range of emotions one feels in a day. CMO…

B2B marketers need to focus less on themselves, and more on creating a dialogue with website content, according to a new report from Forrester.

A gamified quest was the perfect way for Johnson & Johnson Vision to introduce a new contact lenses technology to physicians.

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

Buyers in the 21st century are knowledgeable and independent. Online, in-store and through mobile, these buyers are shopping from vendors around the world, 24/7, 365. Knowing your buyers and how they make their decisions allows you to create content that moves them through their journey.

CM Weekly June 30, 2019 We’ve got the feels this week, as we dive into campaigns and strategies that stir emotions from consumers and marketers. Chelsea Phillips is passionate about inspiring women to own or reject negative labels, and learn to love themselves in the process, The vp of marketing for Beyond Beer Brands at…

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.