Chief Marketer
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December 22, 2019

Got your ugly sweater for the holiday season? We do! Holiday spirit at its best, we say. For the superfans out there, we’ll show you a wall of ’em. Read about 15 branded experiences this holiday season, from a wall of ugly sweaters to giant snow globes to wellness retreats.

’Tis also the season of regulation. CCPA goes into effect Jan. 1, and marketers subject to the legislation need to prepare. Take in four insights to help demystify the landmark-yet-wildy-confusing legislation that protects consumer data. And while you’re at it, learn about formulating your 2020 data marketing strategy.

Speaking of rules and regs, the FTC recently created a document for influencers to learn about compliance. It’s very cute, with illustrations and everything. Here’s what brands should communicate to the influencers they employ.    

Thought you’d get away from an Impeachment reference? You were wrong. In light of the tense political atmosphere, we bring you eight ways to protect your brand from getting mixed up in the political fray.

Lastly, the role of the CMO may be in flux, but Coca-Cola brought back the title from retirement this week after a two-year hiatus. SAP's Global CMO Alicia Tillman details her vision of the position, which includes being purpose-driven and community-focused.

That's all, folks!

Kaylee Hultgren

Group Content Manager

Chief Marketer

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Formulating Your 2020 Data-Driven Marketing Strategy

A sound data management strategy is critical as the landscape becomes more complex.
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From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season

How 15 brands have approached holiday activations with experiences.
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What Brand Marketers Should Teach Influencers About FTC Compliance

The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
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Transparency and Safety: Eight Ways to Protect Your Brand From the Noise

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
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Insights for Marketers on CCPA Compliance

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
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The CMO Reckoning Isn’t a Coincidence 

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
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read more about
Four Brands That Are Engaging Customers
Delivering Personalized Content Experiences
Data's Role in Next-Gen Customer Experience
Doctor Who, #MeToo and Changing Times
Smarter Ways to Track Marketing Attribution
Creating Loyalty in the Data-Driven Era