Got your ugly sweater for the holiday season? We do! Holiday spirit at its best, we say. For the superfans out there, we’ll show you a wall of ’em. Read about 15 branded experiences this holiday season, from a wall of ugly sweaters to giant snow globes to wellness retreats.

’Tis also the season of regulation. CCPA goes into effect Jan. 1, and marketers subject to the legislation need to prepare. Take in four insights to help demystify the landmark-yet-wildy-confusing legislation that protects consumer data. And while you’re at it, learn about formulating your 2020 data marketing strategy.

Speaking of rules and regs, the FTC recently created a document for influencers to learn about compliance. It’s very cute, with illustrations and everything. Here’s what brands should communicate to the influencers they employ.    

Thought you’d get away from an Impeachment reference? You were wrong. In light of the tense political atmosphere, we bring you eight ways to protect your brand from getting mixed up in the political fray.

Lastly, the role of the CMO may be in flux, but Coca-Cola brought back the title from retirement this week after a two-year hiatus. SAP's Global CMO Alicia Tillman details her vision of the position, which includes being purpose-driven and community-focused.

That's all, folks!

Kaylee Hultgren

Group Content Manager

Chief Marketer