Chief Marketer
we've got a lot to talk about
January 5, 2020

Happy New Year! Have you caved on any of your resolutions yet? We’re still going strong, but check back with us in February.

Forget list fatigue. We’ve got a mean case of “best of” fatigue. That said, we’d be remiss not to contribute to the conversation. (Ours is, of course, the best.) Enjoy our take on the top 10 promotional marketing ideas of the year as well as thoughts from six brand marketers on the biggest challenges and opportunities ahead.

Some things about the year’s end have been depressing. Like VW saying goodbye to the Beetle. No more Herbie. No more punch buggie. Tear. But we do admire VW’s send off for the iconic car, which uses nostalgia to connect the brand’s past to its future—while cleverly placing a recent emission’s scandal in the rearview mirror. Here are some ideas on building brand loyalty.

Meanwhile, for our B2B folks we have a primer on creating effective mid-funnel marketing content and four ways to create a positive user experience on your brand’s digital channels.

Here’s to a fantastic 2020.


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Wayfair, Pandora, Diageo Executives Weigh In on 2020 Marketing Opportunities

Brand marketers discuss the challenges and opportunities top of mind in 2020.
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How to Effectively Use Marketing Content in the Mid-Funnel

Tips for creating mid-funnel marketing content that drives conversions.
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Tips for Ensuring Customer Loyalty in 2020

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
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Four Ways B2B Marketers Can Deliver a Positive User Experience

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
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What Marketers Need to Know About Information Technology Decision-Makers

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.
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The 10 Best Promotional Marketing Ideas of 2019

Take a look at our pick of the 10 best promotional campaign ideas of the year.
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read more about
Four Brands That Are Engaging Customers
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Doctor Who, #MeToo and Changing Times
Smarter Ways to Track Marketing Attribution
Creating Loyalty in the Data-Driven Era