Happy New Year! Have you caved on any of your resolutions yet? We’re still going strong, but check back with us in February.

Forget list fatigue. We’ve got a mean case of “best of” fatigue. That said, we’d be remiss not to contribute to the conversation. (Ours is, of course, the best.) Enjoy our take on the top 10 promotional marketing ideas of the year as well as thoughts from six brand marketers on the biggest challenges and opportunities ahead.

Some things about the year’s end have been depressing. Like VW saying goodbye to the Beetle. No more Herbie. No more punch buggie. Tear. But we do admire VW’s send off for the iconic car, which uses nostalgia to connect the brand’s past to its future—while cleverly placing a recent emission’s scandal in the rearview mirror. Here are some ideas on building brand loyalty.

Meanwhile, for our B2B folks we have a primer on creating effective mid-funnel marketing content and four ways to create a positive user experience on your brand’s digital channels.

Here’s to a fantastic 2020.