Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2017 Creating B2B Content That Connects When creating copy, do you write what you want to say—or what your audience actually wants to hear? Nancy Harhut shares why marketers need to be mindful of the words they choose. More… SPONSORED BY: It's a…
After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.
A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations.
The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.
To get the most out of B2B trade shows and live events, marketing and sales teams must agree on how they define a lead.
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 21, 2017 Digital Gamification Injects a Coolness Factor into Loyalty Programs Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More… SPONSORED BY: The Marketing Technology Conference of the Year…