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4 Steps to Optimize Personalized Journeys for Gen Z B2B Buyers
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
Many of the same tactics marketers use to motivate consumer behavior lend themselves to care objectives.
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction.
How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.
Join us for an interactive webinar where we'll equip you with the tools and strategies to build omnichannel trust and drive customer loyalty through consent-driven marketing.
As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.
Strategies for Success in Consent-Driven Marketing
FREE LIVE WEBINAR Date: April 30, 2024 Time: 10:00 am PT/ 1:00 pm ET Strategies for Success in Consent-Driven Marketing In this post-cookie era, the key to transforming unknown users into engaged, consented customers is through mastering first-party data collection and consent management. This webinar will outline the essential tactics for harnessing first-party data across…
With the countdown to the 2026 FIFA World Cup in North America underway, opportunities for brands to tap into the vibrant culture of fútbol are growing, particularly among U.S. Hispanics. Here's what marketers should know before diving in.
We spoke with ~Pourri CMO Shawn Patel about its SXSW success, the brand’s marketing journey, his strategy for growth, and building a digital community.