Search Results for: loyalty

As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway? There is an urgent need for brands to adapt and thrive […]

This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking points.

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help make the most of it.

Wayfair’s new $29 membership program aims to spur shoppers to purchase more than twice a year.   Home furnishings retailer Wayfair launched a paid loyalty program dubbed Wayfair Rewards at the end of October.   The membership program is $29 and shoppers receive:  5% back in rewards  Early access to sales  Free shipping on all […]

By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility.

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

True Classic’s $12 a year membership drives significant repeat purchases, said its VP of customer experience. The brand also boosted its CSAT score with a delivery date integration.   Apparel retailer True Classic wants enrolling in its paid membership program to be a “no-brainer,” said Breanna Moreno, vice president of customer experience.   And for […]

In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.