For the Big Three automakers, it's monkey see, monkey do with employee incentives pricing promotions. The Chrysler Group and Ford Motor Co. both launched their own versions of "employee discount" sales incentives this month in hopes to catch some of ...
Payment processing provider Abanco International has launched the Abanco Gift and Loyalty Program, which offers merchants complete merchandising, card design and production services. Merchants can order gift cards in increments of $50, $100, $250 and ...
There is a shift underway among Hispanic and African American consumers as a result of an evolution in family, brand loyalty and language communications within these communities. Within both groups, there has been a decline in brand loyalty and an ...
What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?
USA Today's Gary Stoller writes that "business travelers may be overpaying for their hotel rooms by a half-billion dollars a year, the result of mistakes in billing." Hard to believe? Yes, but there it is, in two separate studies.
There are thousands of Programs, each one vying for the support and loyalty of Affiliates. If at any time an Affiliate is unhappy with your Program they will quite simply walk away, welcomed with open arms by your competitors.
Using promotional products is a proven way to boost brand loyalty, but a poorly planned or executed promotion can ruin the brand's image, said Tom Quinn, director of fulfillment services for the Mailing & Fulfillment Service Association, a trade group based in Alexandria, VA. "The receipt of the wrong color or size T-shirt or hat…
HBO is in the midst of a tune-in promotion for its summer show, The Entourage, that puts a new spin on loyalty marketing. The cable network is distributing Entourage cards good for perks at clubs, restaurants and retailers in six cities. HBO has ...
McDonald's is enhancing its own version of dinner and a movie, expanding testing of its national DVD-rental kiosk program across several markets this year. Last month, the QSR added DVD rental kiosks in the Houston and Minneapolis markets and planned to ...
Promotional product incentives deliver valuable referrals and build positive images with customers, according to two new studies. "The results of the new studies reinforce what has been shown in previous research," the Promotional Products Association ...