Engaging Customers With Data Intelligence: Webinar

Posted on by Beth Negus Viveiros

data intelligence, Engaging customersEffectively leveraging data intelligence is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments. But surprisingly, according to Teradata’s 2015 Global Data-Driven Marketing Survey, only half of marketers are routinely applying data driven intelligence for engaging customers.

In a free webinar this Thursday, Sept. 24, discover best practices for using data intelligence to engage your customers and boost your profitability.

Steve Martin, vice president of analytics, Aimia and Aaron Dauphinee, general manager, Aimia Institute will share ideas on how data can differentiate your brand.

The webinar will also offer case histories on how best-in-class brands are getting right, and offer insights on how loyalty programs powered by data can be a critical part of a complete brand experience.

Aimia Institute’s 2015 Global Loyalty Lens Report shows that social media has increased consumers’ willingness to share information with companies. Over 80% of the consumers surveyed were willing to share their name, email address and nationality, and over 70% were also open to sharing their date of birth, hobbies and occupation.

Over 20,000 respondents in 11 countries were surveyed for the report. Overall, 31% of respondents said they know their data is “highly valuable” to marketers. Spanish consumers were the most likely to be influenced to share data by rewards, while German consumers were the most unlikely.

Click here to register for the webinar.



Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!