Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 3, 2017 3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It) Merit alone does not a market leader make. Katie Martell shares three reasons B2B brands often fail to generate buzz. More… SPONSORED BY: Get connected to over…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership August 1, 2017 Attribution and ROI: What Really Matters in B2B? B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments? More… SPONSORED BY: Join Us at B2B LeadsCon’s Connect to Convert! Join hundreds of the…
The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 28, 2017 Here Comes the Bride, All Dressed in One-Ply More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces. More… SPONSORED BY: The Marketing Technology Conference…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2017 Creating B2B Content That Connects When creating copy, do you write what you want to say—or what your audience actually wants to hear? Nancy Harhut shares why marketers need to be mindful of the words they choose. More… SPONSORED BY: It's a…
After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.