Walgreens Tests Exercise Wearables to Reward Loyal Customers

Posted on by Patty Odell

Wearables: the new loyalty tool? Walgreens just may be on the cutting edge of marrying wearables, loyalty and exercise. The company is working out a plan to give shoppers wearable devices that report health data, like exercise and food buying habits. The data will be captured and delivered back to Walgreens. In turn, Walgreens will provide rewards to the deserving.

wearables and loyalty marketingWorking to keep loyalty members loyalty can be a real challenge. It takes steady, long-term planning by marketers. The average U.S. household belongs to 29 loyalty programs—from frequent-flyer plans to branded credit cards—according to the 2015 Colloquy Loyalty Census. That’s up from 22 in 2013. But fewer than half of those memberships (12 to be exact) are active. And an inactive customer can hardly be called a loyal one. (Quoted from the Loyalty Chapter in The 2015 PROMO Playbook)

The Walgreens plan is a partnership between the retail chain and Alegeus Technologies.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the PRO Awards 2023 Call for Entries!
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!