Wearables: the new loyalty tool? Walgreens just may be on the cutting edge of marrying wearables, loyalty and exercise. The company is working out a plan to give shoppers wearable devices that report health data, like exercise and food buying habits. The data will be captured and delivered back to Walgreens. In turn, Walgreens will provide rewards to the deserving.
Working to keep loyalty members loyalty can be a real challenge. It takes steady, long-term planning by marketers. The average U.S. household belongs to 29 loyalty programs—from frequent-flyer plans to branded credit cards—according to the 2015 Colloquy Loyalty Census. That’s up from 22 in 2013. But fewer than half of those memberships (12 to be exact) are active. And an inactive customer can hardly be called a loyal one. (Quoted from the Loyalty Chapter in The 2015 PROMO Playbook)