Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 14, 2017 7-Eleven Celebrates 90 with Free Slurpees for All 7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees. More… SPONSORED BY: Join us at EventTech! Join…
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 13, 2017 Q&A: Avnet’s B2B Journey to Reach Millennials Avnet CMO Kevin Sellers shares how the B2B firm's recent rebranding helps it connect with Millennials and other new audiences. More… SPONSORED BY: Join us at EventTech! Join 1,000 marketers from across the Fortune…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 25, 2017 MasterCard’s Head of Marketing for North America Finds All-Star Sponsorship with MLB A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations. More… SPONSORED BY: Join Us at…
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 06, 2017 Tell Stories and Take Risks: Advice from Tim Washer In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 7, 2017 Streaming Rescues Soundtracks From the Cutting Room Floor Music is a huge part of movie marketing. Add streaming to the mix and soundtracks become a major way artists can reach new fans. More… SPONSORED BY: Join us at EventTech!…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 11, 2017 Nex-Gen Influencer Marketing This is the first in a series of Interactive Special Reports. Learn how modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. More… SPONSORED BY: Join Us at EventTech!…
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 30, 2017 Millions of Coke No Sugar Samples in Australia Delivered Via MarTech Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands. See what they're up to. More… SPONSORED BY: Marketing that Really Leads…