A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 21, 2018 Equipment Depot Rebrands to Become More Human A major rebranding helped Equipment Depot create a human connection in an B2B industry not known for being warm and fuzzy. More… SPONSORED BY: Influential & Engaged: The Perfect Prospect | Forbes Contact: Danielle…

Is there still such a big difference between B2C and B2B marketing? We asked experts of both sides of the fence to weigh in.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 15, 2018 Moët Celebrates Life’s Memorable Moments Moët & Chandon took a hiatus from advertising, but is back in a big and bubbly way with a new global ad and star-studded event. More…   SPONSORED BY: Marketing To Women In The #MeToo…

Here's a how-to on achieving success through highly targeted segmentation —down to the micro level—that generates a personalized digital experience.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 14, 2018 BNY Mellon Takes Their Shot With Hamilton BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of…

Cops are busting kids for setting up illegal lemonade stands and Country Time Lemonade has launched a team to intervene.

In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 12, 2018 Cisco’s Journey to Digital Transformation Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization. Digital VP Joseph Puthessery shares how martech has helped the brand serve changing audience expectations. More… SPONSORED BY:…