Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 8, 2018 PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns We hope you’ll join us for the PRO Awards Luncheon and Gala to learn which campaigns will take home the Gold Awards. More…   SPONSORED BY: Marketing…

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 7, 2018 Cisco’s Journey to Digital Transformation Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization. VP of digital Joseph Puthussery shared the scoop at ANA Masters of B2B.. More… SPONSORED BY: Discover the…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 5, 2018 JCPenney CMO on Marketing to Women in the #MeToo Era Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today. More……

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 1, 2018 The New Rules of Using Feminism in Marketing The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers. More…   SPONSORED BY: Marketing To Women In The #MeToo Era…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 31, 2018 Q&A: Volvo Ocean Race Offers Sponsors Adventure The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers' dreams. The VOR's digital marketing chief Jordi Neves took us behind the scenes in Newport.…

Tech brands represented 20% of the final list—with Apple in the top spot. See who made the cut.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2018 6 Must-Have Apps/Tools for Every Marketer The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you. More…   SPONSORED BY: Marketing To Women…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 29, 2018 Inside Randstad’s User-Generated Video Plan User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC. More… SPONSORED BY: Find New Opportunities & Improve Your ABM Efforts Get a free trial of…