Monday April 27 was UNFry Day at most KFC restaurants, as the quick-service chicken chain gave away samples of its latest attempt to tap into the healthy eating trend with a slate of menu items that are grilled, not fried

Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,

Premiums and incentives are a sure-fire way to gain attention at retail — via online promos, in-pack, as handouts or as mail-in rebate rewards

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes

Tax brands are going after young filers with integrated campaigns

Sign promotions reach people where they can't look away

Brand marketers including Right Guard, Schwan’s and Chicken of the Sea have signed on as the latest sponsors of the NBC reality show “The Celebrity Apprentice.”

: How do we grab market share in times like this? The answer is to stick with your game plan and make minor modifications based on the new mindset of today's consumer

Remnant display prices for a long time have just been totally out of hand. Fortunately the recession has brought these prices down back to more of a realistic level, half of what it was in Q4 of 2007 compared to what it is was in Q4 2008.

Few last names evoke the same range of reactions from those familiar with performance marketing as that of our first interviewee, Steve Richter. While the other S. Richter (Steve’s son Scott) has been much maligned by the press, Steve...