Search Results for: content marketing

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.

Sure, looks aren’t the only thing that matters in marketing. But there’s a lot marketers can learn from the world of fashion.

Social and display must be part of your efforts to get content in front of B2B prospects.

Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…

In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.

Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.