Huffington Post highlighted five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
The story highlights areas including developing unique social content strategies for each vertical, keeping in mind that enterprise businesses today offer a plethora of solutions. For example, educators have their own knowledge sharing platforms like Edmodo, just as medical professionals might frequent Sermo, the largest online community exclusively for physicians with over 270,000 licensed MDs and DOs. Always relying on to LinkedIn or Facebook and you might be missing out on a niche B2B community.
Click here to check out the full report, which also touches on social listening, online forums and harnessing the power of search.