Search Results for: content marketing

Understanding your target audience’s needs and delivering what they want is more important than ever for marketers.

Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

While marketers may still track spend across channels, the shift toward contextual marketing is real.

Learn the plan behind Marriott’s new Global Content Studio.