Search Results for: content marketing

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

Having a customer-centric view is great, but a data-centric view can help you understand intent.

A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.