My Coke Rewards Turns to Content Marketing
Coca-Cola is bringing its My Coke Rewards program into the modern era using content marketing via social and mobile as opposed to transactional rewards.
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Fareportal’s In-House Marketing Tech
Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.
Know Your Customer Everywhere in the Funnel
It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs.
Tag Management: What’s Next and Why it Matters
Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.
Chief Marketer This Week 2-13-15
Chief Marketer This Week PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming…
Storytelling Critical to Viral Video Share
Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.
Chief Direct Marketer 2-11-15
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Chief Promo Marketer 2-10-15
Chief Promo Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add us to your address book or your safe sender list! Click Here for more details. Email Optimization | Forming a…
Special Report: Getting the Most Out Of Database Tech
Database technology solutions are making it easier than ever before for marketers to take advantage of customer information and target the right audience at the right time with the right messaging. And while taking the leap to database-driven marketing may be less intimidating than it has been in the past, getting the most out of…
Big Brands Summon Crowds for Help
Crowdsourcing is becoming a popular tactic for brands small and large to find unexpected innovation beyond their internal teams.