Search Results for: loyalty
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Data & Analytics
CCPA is Coming: Are You Ready?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.
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Acquisition
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company
revenues, while low maturity programs contribute only 18 percent. -
Profiles & Campaigns
It’s All About Feelings in New SAP TV Spot
SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers.Tagged in: -
Acquisition
Meiomi Wines Readies First Sports Deal with The PGA Tour
Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty
and how to bring in new customers. -
Agencies
What It Really Takes to Earn Millennial Loyalty
What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.
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Facts & Figures
What Makes A Brand “Patriotic”?
As Independence Day approaches, many brands are flying the red, white and blue.
How does your company express patriotism with brand values? -
Acquisition
Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.
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Profiles & Campaigns
Caterpillar Digs Into Emotional Side of B2B Marketing
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.Tagged in: -
Acquisition
UNO Spices Up its Value Platform and Customers Come Running
UNO CMO Sam Mancuso shares the way he and his team drove big results by
strengthening its value platform with fun promotions and partnerships. -
Facts & Figures
B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report.Tagged in: