June is Pride month in New York and the event is about to wrap with the biggest party of them all, the first WorldPride celebration to be held in the U.S.
Dozens and dozens of brands have tapped their budgets to sponsor events, build floats to participate in parades and stage elaborate experiential spaces to engage with the community.
But sometimes, it’s much more organic than that.
Taylor Swift has a new single that sparked a cascade of $13 (Swift’s favorite number) donations to GLAAD.
In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear, with the lyrics including the phrase, “Why be mad when you could be GLAAD?” hellogiggles.com reported.
Anthony Ramos, director of talent engagement at GLAAD was quick to respond via E! News: “Taylor Swift is one of the world’s biggest pop stars. The fact that she continues to use her platform and music to support the LGBTQ community and the Equality Act is a true sign of being an ally. ‘You Need to Calm Down’ is the perfect Pride anthem, and we’re thrilled to see Taylor standing with the LGBTQ community to promote inclusivity, equality and acceptance this Pride month.”
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Since the single dropped, there has been a influx of the $13 donations to GLAAD.
Swift herself made a Pride Month donation to GLAAD this year, NBC News reported.
On her Instagram account Swift links to a petition supporting the Equality Act, which would make discrimination against LGBTQ people illegal. At the end of her “You Need to Calm Down” music video, which features several LGBTQ celebrities, she encourages people to sign the petition.