With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
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CMOs must have a strategy in place that ensures they rank highly for the right keywords when it comes to mobile phone search.
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 08, 2016 Tech Startups Play Growing Role with Marketers Marketers are increasingly partnering with start-ups for social media, content management and other tech functions, according to a new study from the ANA and the Consumer Technology…
Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 4, 2016 Focus on the Customer in Search Engine Optimization Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance. We recently talked with Jim McKinley of 360Partners…
Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.
This article, from the Chicago Tribune, points out five things you should expect from a digital marketing agency.
Video marketing helps brands stand out but it can be a daunting task. Thankfully video creators have almost a century of lessons learned from the TV industry.