Here’s four resolutions marketers should consider to achieve their 2016 goals.

The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.

It’s been a wild year for influencer marketing as marketers realize big impacts. Here's how influencer marketing went and where it's going.

Does paid video search make sense for your organization? Here's what to consider before investing.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 21, 2015 Building Brand Advocacy Through Tech Solutions Here are three benefits to leveraging marketing technology at an event—and ideas for ways to turn those wins into ongoing brand advocacy. More… SPONSORED BY: Access Personnel Concepts Buyers & Put Them to Work for You. For more…

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 9, 2015 How Mobile Measurement is Changing Brand and Agency Relationships Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands. More… SPONSORED BY: CONNECT with cultural leaders of a new…

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% September 3, 2015 20 Top B2B Customer Engagement Tips At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can…