Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product videos come into play. Teams that are unaccustomed to current video marketing tools, techniques and mediums might be surprised by their relatively inexpensive, user-friendly nature. Because of…
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.
CM Weekly June 2, 2024 Powdered hydration brand Liquid I.V. recently debuted a new visual identity to kick off the summer season, accompanied by a summer brand campaign, a Formula 1 Miami Grand Prix sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid…
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.
1 Agencies Creating Unity Between Brands and Agencies Through Feedback Loops and Radical Candor Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. READ FULL STORY 2 Data & Analytics Universal Analytics Back-up: Transitioning to G4 Data Measurement…
CM Weekly May 19, 2024 GenAI is poised to transform the way we search. And in some ways, it has done so already. Take Google’s Search Generative Experience, which is an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy.…
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape.
The best PR firms accelerate marketing outcomes by adding third-party validation to what CMOs are already saying and doing. Here are five marketing pain points a PR team can solve, and questions you should consider before investing.
Navigating Unique Challenges for Maximum Impact